Enticement

Part of speech: noun (n.)

1. The act or practice of alluring or tempting; as, the enticements of evil companions.

2. That which entices, or incites to evil; means of allurement; alluring object; as, an enticement to sin.

Synonyms: Allurement; attraction; temptation; seduction; inveiglement; persuasion; inducement.